The Film Of World War II - 1500 Words

The film takes place in Amsterdam in 1942, during World War II. Germany was rebuilding its economy and Hitler was in power. There was deportation of Jews and other minorities, air raids, bombings, and food rations. Some of the major themes of the film are family, faith, change, growing up, sacrifice, loss, love, and death. The Frank family learns that Margot is to be deported. Otto Frank, Anne and Margot’s father, has already made arrangements for them to go into hiding above his spice factory in an annex. In the annex the Franks are joined by the van Daans and Dr. Dussel (a dentist), a total of eight people and one cat. The families must stay silent for most of the day until the factory workers go home, which strains their relations. They†¦show more content†¦The radio and their helpers were the only connection to the outside world which was drastic in them staying informed in what was happening. Radio was one of the major elements in World War II, because it got the civilians at home involved in the war-effort even more than they already were. Another similarity was the officers who patrolled the streets, checked people’s papers, and eventually found Anne and her family in the annex. These were not used in the movie just for dramatic heightening but to show the intensity of just walking the street as a jew. A difference between history and the film was that the actors all had British accents while Anne and her family would have had Danish accents as they lived in Amsterdam. Another difference was the clothing. All the characters had clothing that fit them well, even when they complained that it did not. Since they only had a few outfits the clothing would have been worn-out easily, but there was no tattering or patches to be seen in the film. This presented a false sense of luxury that the families did not under any circumstances have. An additional difference was the way Mr. Frank acted when there was a thief downstairs. After the nois es were out of earshot Mr. Frank and Peter van Daan cautiously go down the stairs and go towards the office only to discover that the thief is still there. They zoom up the stairs in a terrified frenzy. This is unrealistic because Mr. Frank

Abortion The Greatest Destroyer Of Peace Is Abortion

Mother Teresa once said, â€Å"The greatest destroyer of peace is abortion because if a mother can kill her own child, what is left for me, to kill you and you to kill me? There is nothing between† (1). The topic of abortion is very controversial and it is something still argued about today. Many people say that it should be the mother’s choice if she wants to be responsible for the baby or not, but other people say that the mother doesn’t have the right to murder an innocent child. The practice of abortion has been permitted for many years especially in ancient Hebrew History. The Hebrews believed that it was alright if the mother’s life was at risk. Many people opposed abortion, especially those of Catholic faith. The Roman Catholic Church believed that abortions were never justified. â€Å"In 1869, Pope Pius IX condemned abortion from the moment of contraception, but some Catholic church scholars continued to teach that abortions performed to save the mother were morally acceptable†¦Today the Catholic Church condemns all forms of direct abortion- that is, the intentional ending of pregnancy. Current Catholic teaching permits indirect abortion, in which the fetus is lost as a side effect of medical treatment designed to save the mother’s life† (World Book 15). The subject of abortion has been argued for many years. For instance, †In the 1973, the Supreme Court of the United States delivered a historic decision on abortion in the case of Roe v. Wade†¦Since the Roe vs. Wade decision,Show MoreRelatedThe Greatest Destroyer Of Peace Is Abortion1759 Words   |  8 Pages â€Å"The greatest destroyer of peace is abortion because if a mother can kill her own child, what is left for me to kill you and you to kill me? There is nothing between.† - Mother Teresa, Roman Catholic Religious Sister and missionary. In this quote, Mother Teresa explains the importance of banning abortions, since by allowing them we are relinquishing all the moral values in which our society was built. Thus, it is clear that we must determine if we want such shocking events taking place in our societyRead MoreAbortion Essay750 Words   |  3 Pages Abortion may be one of the most ongoing disagreements throughout time, some may consider this act as wrong such as specified in this quote by Mother Teresa: â€Å"The greatest destroyer of peace is abortion because if a mother can kill her own child, what is left for me to kill you and you to kill me? There is nothing between.† Abortion not only murders an unborn child, causes guilt for the mother’s decision to e nd her pregnancy and may cause problems to the mother’s health; abortion is irreversibleRead MoreAnalysis Of Mother Teresa s Speech1384 Words   |  6 Pagescall† that changed her life forever. Mother Teresa was then awarded the Nobel Peace Prize for her â€Å"untaken struggle to overcome poverty and distress, which also constitutes a treat to peace.† On December 10, 1979, Mother Teresa held her Acceptance Speech for the Nobel Prize in Oslo City Hall, Norway. This speech that Mother Teresa delivered in 1979 was about loving one another and about the very controversial topic of abortion. Mother Teresa was born in Skopje, Macedonia (FYROM) on August 26, 1910.Read MoreRhetorical Analysis Of Rhetorical Analysis : Mother Teressa1090 Words   |  5 PagesTeresa believes that abortion is the â€Å"greatest destroyer† of peace. She shares with her audience that we would not be where we are today without our parents and that our parents guided us to make safe and smart choices. She declares, â€Å"Because if a mother can kill her own child- what is left for me to kill you and you kill me- there is nothing between†, which means that if it’s acceptable to have an abortion then there’s nothing stopping human kind from killing each other. Abortion spreads the idea thatRead MoreAbortion Argumentative Essay : Abortion934 Words   |  4 PagesJensen English April 29, 2014 Abortion Argumentative Essay On average about 41.6 million unborn children are aborted every year. Abortion is killing an unborn baby and it should be illegal. Abortion is wrong because it supports irresponsibility by parents. It gives the unborn children no choice or opportunity at life. In addition, instead of abortion, parents could put up the child for adoption, benefiting people that cannot have children of their own. Abortion supports irresponsibility byRead MoreAbortion, Gun Control / Safety, And Marriage Equality1370 Words   |  6 Pagesdeeply on topics such as abortion, gun control/safety, and marriage equality. It is not possible to make all people agree on topics such as those. There are many religions and cultures that people come from; everyone values their own beliefs. The conflict between two sides of abortion has occurred ever since 1960s and early 1970s due to Roe v. Wade case. â€Å"In Roe v. Wade (1973), the U.S. Supreme Court stated that abortion bans were unconstitutional in every state, legalizing abortion throughout the UnitedRead MoreAbortion Is a Selfish Choice3961 Words   |  16 PagesAbortion Is a Selfish Choice Table of Contents: Further Readings Excerpted from Mother Teresa Goes to Washington, Crisis, March 1994, a reprint of Mother Teresa s speech at the National Prayer Breakfast, February 3, 1994; courtesy of the Missionaries of Charity. Mother Teresa is the founder and mother superior of the Order of the Missionaries of Charity, which provides services to needy people around the world. The following viewpoint is excerpted from a speech she gave at a National PrayerRead MorePro-Life or Pro-Choice1455 Words   |  6 Pages Is abortion right? Should it be legal? The arguments and laws for abortion have been going on since the early eighteen hundreds. Some people believe that the woman having the baby should be able to choose to have an abortion or not. More arguments arose about when a fetus was considered a baby and, if legal, when is abortion appropriate. Another major argument regarding abortion is whether or not a fetus can feel pain. Others think that they should have the baby and either keep it or give itRead MoreGood vs Bad745 Words   |  3 PagesMother Teresa made a great leader helping the poor and the sick. (The Biography Channel). Mother Teresa did have some controversy. She got some criticism over her statement of abortion.† I feel the greatest destroyer of peace today is abortion† Mother Teresa Quoted this during her speech of the noble peace prize which she won in 1979. Mother Teresa died at the age of 87 on September 5, 1997. Mother Teresa will always be known as a great leader of our nation.(The Biography Channel) PresidentRead MoreMother Tereesa (Ethical Issues)3804 Words   |  16 Pagesshe would pass away, Mother Teresa spoke at the National Prayer Breakfast in Washington, D.C. The focus of her presentation was a condemnation of abortion, given in the presence of the pro-choice administration of President Bill Clinton (First Lady Hilary Clinton was also in attendance) and Vice President Al Gore. Mother Teresas treatment of abortion is in the context of a series of fascinating ethical and ecclesiological reflections that reveal the intriguing insight of her thoughts on love, family

Nutrition Information on Food Labels †a Waste of Time and Money Free Essays

NUTRITION INFORMATION ON FOOD LABELS – A WASTE OF TIME AND MONEY? Nutrition information on food labels is very useful and helpful for consumers; it is not a waste of time. In this essay I will write about the history of food labelling and later I will concentrate on consumers who should read food labels and those consumers who read the food labels. After that, I will focus on the importance and the advantages that information on food labels have. We will write a custom essay sample on Nutrition Information on Food Labels – a Waste of Time and Money? or any similar topic only for you Order Now In the last part, I will write about problems that customers have when reading instructions on food labels. Food labels came legally to life in 1906. Everything started in the USA because the Food and Drug Act said that â€Å"food labelling is needed to protect consumers from economic harm to reducing consumer’s risk of chronic disease†. In 1993, the Nutrition Labelling and Education Act (NLEA) required mandatory food labelling on most products excluding coffee, spices, raw foods and take away foods. Regulations apply mostly to processed and packaged foods and require specific information on food labels like: name of the food, list of nutrients (fat, sodium, total carbohydrates, dietary fibre, proteins, vitamins A and C, some minerals, calories and Kilo calories), the name and address of the manufacturer, the place of origin, serving sizes, expiry date, nutrient content claims, health claims and information about Recommended Daily Intake (RDA) of nutrients while consuming 2000 calories. In the European Union, legislation on food labelling wants to protect, inform and help society to make knowledgeable choices. Every manufacturer should provide the required information to ensure that consumers will be satisfied when buying their products. Food labelling regulations help the consumer to buy safer food. People are more confident when choosing products if they know what a particular product consists of. Nowadays most of the nutritional labels are very advanced and show detailed information about each nutrient and ingredient. Consumers read the labels mostly to improve their intake in good nutrients (proteins, fibre, good fat, vitamins and minerals) and minimize intake of unhealthy nutrients (saturated fat, sodium, cholesterol) that a particular product contains. Those who experience cardiovascular problems, are overweight and obese or have type 2 Diabetes should read nutrition labels very carefully to avoid high intake of nutrients which are significant risk in causing or worsening the illness. Consumers who are allergic to certain foods use nutrition labels to find information about the ingredients that they must not to eat. The most common allergic foods are: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soybeans. Some of the above foods may cause instant death or digestive problems like celiac disease or lactose intolerance. Also, the elderly people should read the labels to meet their dietary requirements, which differ from other age groups. Pregnant women should control their Vitamin A intake derived from animal organs and increase their intake in folic acid. Vegetarian and vegan groups will find nutritional labels very useful particularly about the proteins and ingredients derived from animals. Another group of consumer reads information on food labels for personal reasons, for instance to exclude genetically modified foods or religious reasons. Research findings in different countries show that significant amounts of consumers use nutrition information on food labels. Surveys done in the United Kingdom have shown that 58% of those interviewed use nutrition labels. Those people recognize their diet as an important part in their lives. 17% use the labels for nutritional advice. Another study in America has shown that society is interested in nutrition food labels and use them while shopping or at home. The research showed that people with more than high school education are more likely to read the labels. In Canada consumers with small financial income, the elderly and less educated were less likely to use and understand nutrition labels. In Australia and New Zealand, 34% of consumers read the nutrition food labels. Significant groups of parents with young children usually use food labels to check the information about fat and sugar intake. Another advantage of nutrition information on food labels is that consumers look at the labels when buying unknown food products (for example from different parts of the world). It allows people to try exotic and extraordinary cuisines. Nutrition labels are guides to healthy eating and improving diet in beneficial nutrients. They help to avoid bad nutrients and remove bad products from our diets. For instance, manufacturers must inform on food labels that the product contains hydrogenated fat which is more harmful than animal fat. Nutrition food labels draw our attention to healthiness. In America, surveys demonstrated that consumers compare food products to purchase the ones with lower fat and sodium amounts. Information on food labels positively influences consumers that would like to prevent cardiovascular diseases and cancer. Those consumers choose low fat and low sugar products. There has been found a connection between reading the labels and losing weight. In other words, people are more aware of what they eat and make their decisions consciously. Scientists from two American Universities estimated that â€Å"the total monetary benefit of decrease in body weight was $63 to $ 166 billion over a 20-year period of the costs of the NLEA†. Food labels also help to reduce deficiency in certain nutrients. For example costumers who lack iron or fibre in their diet can easily choose food which is high in those nutrients while reading information on the back of the packaging. Legislation on food labels has brought another benefit for consumers. Manufacturers have to follow the rules and cannot wrongly label products. The Food Standards Agency in America is responsible to protect customers against dishonest manufacturers. Retailers must label their product appropriately and must describe it correctly. Labelling food is not only good for consumers but also for manufacturers. They recognized that the more information they show on the labels the better product will sell. It is a great deal for consumers who can find out more details about new products. There is a campaign running around the world called â€Å"5 a day†. With these words health organisations try to convince consumers to eat at least 5 portions of fruit and vegetables every day. Manufacturers and retailers in the UK joined the program and present the information on their food labels. The Information draws consumer awareness and helps them to realize that eating more fruits and vegetables will reduce the risk of certain diseases like cardiovascular disease. Apart from regular nutrition information on food labels on the back of the packaging, manufacturers present some coloured, highlighted instructions in the front of the packaging. This message is much easier for customers to understand than the directions from the back of the product. Usually the information shows the amount in grams per 1 serving and the percentage of daily intake of the nutrient (calories, fat, sugar, protein, sodium / salt). On the other hand, nutrition information on food labels needs some improvements. Food labels should all look the same and equally present the same list of nutrients with the same percentages and amounts. It will be easier for the consumer to memorise one kind of label. Unfortunately, every manufacturer labels their products differently. Consumers do not have time to spend hours in a food store. For example, a co-op retailer in the UK presents its own labels which describe â€Å"high, medium and low† to help consumers to choose healthier products and understand the label more. In fact, industry organisations see it as misleading information considering that these labels could be problematic to sell for example â€Å"fat† in food which is indeed very beneficial to maintain balanced diet. The next problem is that the consumers lack an understanding of the function of different nutrients presented on the labels. The European Heart Network found out that consumers widely read nutrition food labels but do not fully understand them. Often, amounts of nutrients require calculations and consumers do not have enough knowledge about the different nutrients that are important in their diets. The Public Health Nutrition journal informed that converting information from grams to grams per serving size caused difficulties. Nutrition labels should respond to consumer needs and give clear and simple instructions. In conclusion, nutrition information on food labels is not a waste of money. The idea of presenting this information is great because it helps customers to see what packaged food contains and choose the best product that suits them. The information on food labels gives instructions for people who are allergic and have food intolerances. It is also a guide for the consumer on how to start or maintain eating a balanced diet and how to avoid unhealthy and harmful nutrients. However, nutrition information on food labels still needs improvement to enable better public understanding and this is an area that needs to be addressed. References: 1. Angela Shine, Seamus O’Reily, Kathleen O’Sullivan (1997) â€Å"Consumer use of nutrition labels†. British Food Journal, Vol:99, Iss:8, p: 290-296 2. Carolyn D. Berdanier†¦ [et al. ], (2002), â€Å"Handbook of nutrition and food†, California, CRC Press. 3. European Public Health Alliance, (2005) â€Å"Food labelling in the EU: purposes, principles and challenges† URL: http://www. epha. org/a/2006 4. Food and Drug Administration, (2011) â€Å"Food allergies: What you need to know†, URL: http://www. fda. gov/Food/ResourcesForYou/Consumers/ucm079311. htm 5. Food Standards Agency, 2010, â€Å"Understanding labelling rules, URL: http://www. food. gov. uk/foodlabelling/ull/ 6. Food Standards Australia, New Zealand (2011), â€Å"Labelling of food†. URL: http://www. foodstandards. gov. au/consumerinformation/labellingoffood/ 7. Gill Cowburn, Lynn Stockley (2005). â€Å"Consumer understanding and use of nutrition labelling: a systematic review†, Public Health Nutrition, vol:16. Pg: 695-708 8. Hawkes Corrina (2004), â€Å"Nutrition Labels and health claims: the global regulatory environment†, Geneva, World Health Organization. 9. Howard Moskowitz, Michele Reisner, Jonhn Ben Lawlor and Rosires Deliza, (2009), â€Å"Packaging Reasearch and Food Porduct Design and Development†, Iowa, Wiley-Blackwell A John Wiley Sons, Ltd, Publication. 10. Labels and Labelling Data and Consultancy Services Ltd, (1984), â€Å"Guide to food labelling, Part 2 Claims and misleading descriptions† â€Å"Labels-Law and Legislation – England† 11. M. L. Neuhouser, A,R Kristal, R. E. Patterson (1999), â€Å"Use of food nutrition labels is associated with lower fat intake†Journal of the American Dietetic Association. Vol:99, issue 1, pg: 45-53. 12. National Health Service, 2009, â€Å"Buy healthier food†. URL: http://www. nhs. uk/Livewell/loseweight/Pages/readingfoodlabels. aspx 13. Nayga, R. M. , Lipinski, D. and Savur, N. (1998), Consumers’ Use of Nutritional Labels While Food Shopping and At Home. Journal of Consumer Affairs, 32:  106–120. doi:  10. 1111/j. 1745-6606. 1998. tb00402. x 14. Stephen Havas, Jerianne Heimendinger (1995), â€Å"5 a day for better health-nine community research projects to increase fruit and vegetable consumption†, Public Health Reports, vol:110, issue:1, pg:68-79. 15. Variyam, Jayachandran N. and Cawley, John, Nutrition Labels and Obesity (January 2006). NBER Working Paper Series, Vol. w11956, pp. 16. Variyam, J. N. (2008), Do nutrition labels improve dietary outcomes?. Health Economics, 17:  695–708. doi:  10. 1002/hec. 1287 17. Vernal S. Packard, Jr (1976) â€Å"Processed Foods and the Consumer. Additives, Labelling, Standards and Nutrition†. Ontario, Burns ; MacEachern Limited. How to cite Nutrition Information on Food Labels – a Waste of Time and Money?, Essays

Impacts of Market Research on the Organization-Samples for Students

Question: Discuss about the Impacts of Market Reseach on the Organizational Growth and Success. Answer: Abstract The report mentions the impacts of market research on the organizational growth and success. Market research is extremely useful in understanding the needs and demands of the target customers and remaining ahead of the competitors. Market research helps the organizations to determine their pricing policy, products and other important strategies. The report states how Reliance Jio utilizes market research process and how a more effective market research process might impact the future of its products and services. Introduction: Market research refers to the systematic collection and detailed analysis of the data in order to understand a particular market, competitor or environment. Market research involves collection of primary data from the respondents or analysis of the secondary data easily available to the researcher. It is the scientific collection and study of the data, which enables the organizations to understand the market trends, tastes and preferences of the customers and take appropriate commercial decisions. Market research is extremely useful in understanding the needs and demands of the target customers and remaining ahead of the competitors. Market research helps the organizations to determine their pricing policy, products and other important strategies (McQuarrie 2015). Market research is useful in adapting a particular strategy and forecast the future demand and profitability. It enables the organizations to decide their target audience, location, price range and type of products. For ins tance, launching a highly priced product for the rural population would be a wrong decision while a specific portion of the urban population might be interested in buying a highly priced product. Market research helps the organizations to determine the locations wherein the products launched shall be successful. Background of the company: Reliance Jio was founded by Mukesh Ambani in the year 2010 as a subsidiary company of Reliance Industries Limited. Reliance Jio is an LTE mobile network operator in India. Jio offers wireless 4G service and is the only VoLTE operator In India. The company has effectively used market research processes which enabled the company to acquire 50 million subscribers within 83 days of its launch (Jio.com 2017). For the purpose of branding and marketing, the company appointed Shah Rukh Khan as the brand ambassador of Jio. The company also collaborated with the internationally famous game Pokemon Go as a result of which several Jio stores and Reliance marts became PokeStops and Gyms. Reliance Jio has efficiently utilized market research techniques and processes to know the requirements of the Indian customers and formulating its pricing strategies, which has resulted in the massive success of the company within a short span of time. Jio is an entire ecosystem that enables the Indians to live proper digital life. It aims at providing powerful broadband networks, best services, useful apps and smart devices all across India. The company targeted both rural and urban sections of the nation for providing affordable and high quality products and services (Jio.com 2017). Market research process of Reliance Jio: Reliance Jio aims at creating a digital ecosystem in India by offering broadband services, smart phones and several useful applications. The services provided by Jio involves television shows, movies, live music, Jio money, Jio play and many more. The market research process of Reliance Jio involved the following steps: Identification and defining problem: The major problem identified by the organization is the need of digitalization in India. The growth of a country is highly dependent upon digitalization. The company found that a large number of Indians did not have an access to internet as they could not afford data charges (Sarstedt and Mooi 2014). The Government of India also aims at making India digital and the company took the advantage of the opportunity. The Government of India believes that digitalization shall give an opportunity to transform the lives of the people in a positive manner. India has more than 684 million mobile users and the Government aims at establishing 100 smart cities in India through digitalization. Reliance Jio identified the issue of digitalization and the opportunity it shall provide to earn revenues (Malhotra, Birks and Wills 2013). Statement of research objectives: After the identification of problem, the researcher is required to form a statement of research objectives. The research objective of Jio was to find out the extent to which free unlimited calls and internet facilities would affect the sales volume. It also involves setting up a hypothesis statement, which can be supported by empirical findings. After finalizing the research objectives and the hypothesis statement, the researcher is able to select the research design (Taylor, Bogdan and DeVault 2015). Planning the research design: Research design specifies the process of data collection and the method of analyzing the data. Research design is the framework for the research plan of action. Research design ensures that the data collected have proper links with the objectives (Bryman and Bell 2015). At this stage, the researchers determine the sources from which the data shall be collected, the method of data collection, sampling methods and the costs to be incurred in the process. Planning the sample: Sampling refers to the part of the population that is selected to derive conclusions regarding the entire population. In case of Jio, the sample population was the employees of Reliance Industries Limited. These employees were provided with Jio sim cards and Lyf mobiles much before the company commercially launched its services in the market (Jio.com 2017). The company gathered the response of these employees to determine the pros and cons of the services. Data collection: Data collection refers to collecting facts that can be used to find a solution to a problem. In case of Jio, the data was initially collected from the employees of Reliance Industries limited to identify the advantages and disadvantages of the services. The company also gathered data regarding the quality of services and the pricing strategies of the competing firms such as Airtel, Vodafone and Idea. After the commercial launch of Jio free services, the company took feedback from the customers and their expectations from the company according to which the company devised its pricing policy. Data analysis: After the collection of the data, the company analyzed the advantages and disadvantages of the services. The company analyzed the number of customers, who shall be interested in availing the free services of Jio. After one year of free services, the company again did a market research to determine the number of subscribers, who would continue the services when the services become paid services (Patra, Mahapatra and Patnaik 2016). Take action: Finally, the company formulated its pricing policy in accordance with the analyzed data. Initially the company offered free services till December 2016 however; considering the market analysis results, it extended its free services till March 2017 in order to increase the number of prime members. The company has come up with several plans so that people can choose according to their financial condition. The plans started from Rs. 150 and ended up to Rs. 9999. An unique service provided by the company involved free home delivery of the sim cards and instant activation of the sims by booking appointments. The company still conducts market surveys to identify the trends and wants of the customers in order to further improve its products and services (Gochhait and Tripathy 2016). Impact of market research process on Jio: An efficient market research process has enabled the company to remain ahead of the competitors. The other telecom companies had to suffer losses due to the attractive pricing policy of Jio. The company was able to revolutionize the telecom industry in India. Proper market research enabled the company to determine the need of the Indian population. The company found opportunity in the digitalization process of the nation. Initially the company had decided a certain number of smart phones that would be compatible with Jio simcards however; later on with the help of market research, the company realized that the sales would improve if its sims become compatible with all the 4G smart phones (Mahalaxmi and Kumar 2017). Initially, the population faced several issues with Jio network, but the company kept on improving its services in order to increase the level of customer satisfaction. The company has also recently launched its own bar phones at a minimal price of Rs. 1500, which shall be refundable after three years of use. The company has undergone detailed market research in rural areas and low- income group members. The research has enabled the company to come up with the bar phone so that every person in India shall have access to internet and free voice calls. The company also has its own range of smart phones known as Lyf ranging between Rs. 4000 and Rs. 19000. All these strategies have enabled the company to earn huge sales volume. The company has been able to create affordable mobile phones and high quality services. The company had appointed 50 customer acquisition and retention managers, who were involved in hiring teams that had the target of acquiring one million users each in the first two months of its commercial launch. Jio aimed at acquiring 100 million customers in 100 days (Jio.com 2017). The total number of telecom subscribers in India increased from 1198.9 million at the end of April 2017 to 1204.98 million at the end of May 2017. At present, Re liance Jio has the largest number of subscribers in India. Reliance Jio contributes more than 75% of overall net subscriber addition in the telecom industry. Bharti Airtel is the second highest in terms of number of subscribers. The user base of Jio has exceeded 130 million and is still growing at a fast pace (Haq 2017). Figure 1: Net additions in wireless subscribers of access service providers in the month of May, 2017) (Source: Haq 2017) Scope and impact of future use of market research on Jio: A more effective and efficient use of market research process can have much more positive implications on the growth of the company. The other telecom companies have also launched new plans in order to compete with Jio. Therefore, the company is required to use the market research process more efficiently and effectively in order to remain ahead of the customers (Chinthala, Madhuri and Kumar 2017). Market research is extremely useful in understanding the needs and demands of the target customers and remaining ahead of the competitors. Market research helps the organizations to determine their pricing policy, products and other important strategies. Market research is useful in adapting a particular strategy and forecast the future demand and profitability. Conclusion: The competition level in the telecom industry in India has become intense and in order to sustain in the market and to remain profitable, Jio shall have to be continuously involved in the market research process to maintain its position. An effective market research process shall enable the company to further increase its customer base and retain the existing customers. This would ultimately increase the profitability of the organization and shall increase the level of satisfaction among the customers. References: Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA. Chinthala, G., Madhuri, H. and Kumar, K., 2017. Customer Satisfaction Towards Telcommunication Service Provider-A Study on Reliance JIO. International Journal of Engineering and Management Research (IJEMR), 7(2), pp.398-402. Gochhait, S. and Tripathy, P.C., 2016. The game changer strategy of reliance jioa case study on predatory pricing. ICTM 2016, p.104. Haq, N., 2017. Impact of Reliance JIO on the Indian Telecom Industry. International Journal of Engineering and Management Research (IJEMR), 7(3), pp.259-263. Jio.com. (2017). Jio - About Us. [online] Available at: https://www.jio.com/en-in/about [Accessed 7 Nov. 2017]. Mahalaxmi, K.R. and Kumar, S., 2017. A study on service quality and its impact on customers preferences and satisfaction towards Reliance JIO in trichy region. Malhotra, N.K., Birks, D.F. and Wills, P., 2013. Essentials of marketing research. Pearson. McQuarrie, E.F., 2015. The market research toolbox: a concise guide for beginners. Sage Publications. Nunan, D. and Di Domenico, M., 2013. Market research the ethics of big data. International Journal of Market Research, 55(4), pp.505-520. Patra, S.K., Mahapatra, D.M. and Patnaik, R., 2016. Diffusion of Technological Innovation in Business: A Study on New Generation Business in India in E-Business Environment. Parikalpana: KIIT Journal of Management, 12(2). Sarstedt, M. and Mooi, E., 2014. A concise guide to market research. The Process, Data, and. Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons.